Dulles, VA June 13, 2024 – Shein users are up 45% in the UK since the turn of the year. In particular, mobile app analytics data from GWS Magnify reveals the following:
- Shein currently boasts 10.5 million monthly active users in the UK market (May 2024), with a year-on-year growth rate of 28%
- After experiencing a slowdown in its growth rate through the latter half of 2023, Shein has seen a spike in users over the first half of 2024 – it has increased its monthly user numbers by 45% since the turn of the year (Dec 2023)
- Shein users skew heavily female and are typically younger. Over three quarters (78%) of its adult user base in the UK are women and 40% are below the age of 34
- Like fellow Chinese eCommerce platform Temu, Shein’s success in the UK has been driven by its app engagement. As of May 2024, Shein users were spending 9.1 minutes a day on its app – a much higher figure than its apparel rival ASOS (6.6 minutes) – and averaging 3.8 sessions a day
Note: App engagement data was generated using Magnify, GWS’s mobile intelligence data platform. Magnify is comprised of key insights collected from consumers (age 18+) participating in our market research programs in the United Kingdom and the United States. These are real-life consumers who use their mobile devices as normal throughout the day so that the analytics data GWS gathers provides the most accurate picture of the U.K. and U.S. mobile connectivity experience. Data is anonymously collected from Android smartphones 24 hours a day, seven days a week, whenever and wherever the consumers use their devices. Data is reported in aggregate for market research purposes only. All information collected is weighted to a U.K. or U.S. user’s demographic representation of their country’s respective adult population. For more information visit https://gwsmagnify.com/
About GWS: For most consumers today, their mobile device is their life’s remote control. As an independent mobile insights consulting firm, GWS measures every aspect of how people live, work, and play via their mobile devices – as well as how mobile network performance affects them.
Combining our market-leading network benchmarking technology and methodology with deep behavioral data, we help businesses and organizations drive innovation and deliver better customer experiences through mobile insights, anywhere in the world. Championing the needs of mobile users by understanding and testing the things that matter to them, we’ve evolved our technology and services in step with the needs of industry and consumers for over 27 years.
GWS Media Contact:
Adam Hudson
[email protected]
