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GWS conducted quantitative consumer polling with Censuswide. Fieldwork was undertaken between November and December 2021. The survey included over 2,000 respondents and was carried out online using smartphones. The figures have been weighted and are representative of all UK adults (aged 18+).
In addition to measuring real-world network performance, GWS’ OneScore also looks at what consumers want from their wireless network in terms of data speed, coverage, video performance, voice quality and network reliability. In particular, GWS annually conducts third party polling of 2,000 consumers across the country.
As a result, by combining engineering-level testing with the results from current nationwide-level polling, GWS’ OneScore creates the most balanced picture of the mobile experience that consumers care most about today. Further, this combination of controlled, scientific testing along with in-depth consumer research results in the industry’s most comprehensive, realistic evaluation of network performance.
Network performance is often tested by looking only at factors like throughput or signal quality. While this provides a high-level overview of the state of a wireless network, what does it really mean for consumers using those networks? Would they rather be able to make a high-quality call, or do they only care about fast data speeds? To truly understand if networks are providing measurable benefits, it’s crucial to understand consumer expectations and behavior when using their mobile devices.
More specifically, our consumer survey includes questions asking respondents to rank the importance of different tasks they perform on their mobile device, as well as the importance of different aspects of network performance. Our network test results are then weighted relative to how consumers prioritize what’s important to them, and then evaluated accordingly.
For most consumers today, their mobile device is their life’s remote control. As the world’s largest independent mobile insights consulting firm, GWS measures every aspect of how people live, work and play via their mobile devices – as well as how mobile network performance affects them.
Combining our market-leading network benchmarking technology and methodology with deep behavioural data, we help businesses and organisations to drive innovation and deliver better customer experiences through mobile insights, anywhere in the world. Championing the needs of mobile users by understanding and testing the things that matter to them, we’ve evolved our technology and services in step with the needs of industry and consumers for over 25 years.
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Using Our Data: All information, test results, performance metrics, or awards provided in any GWS press release or report may not used by an entity for marketing or advertising purposes (including, for example, promotion via the entity’s website or social media channels or paid-for promotion such as, but not limited to, print, online, radio, TV, and social media) without prior approval from GWS. Email [email protected] for further details.
